Microsoft will make the tablet below $ 200 this year

By reducing the price of copyright, Microsoft is encouraging manufacturers launched Windows tablet to compete with cheap Android devices particularly in emerging markets.

• Windows 8.1 license price will be reduced to 70% / Microsoft for a free trial of Windows 8.1 / Windows Phone will spurt thanks to cheap smartphones

According Indiatimes, Microsoft is planning to launch a tablet running the Windows operating system with cheap rates in the near future. These devices are aimed at the Indian market cost below $ 200, promising a counterweight to the Android tablet. In addition to Microsoft's media partners such as HP and Dell, the local manufacturers Karbonn and Lava as well will participate in the production.

In India, the mobile market is dominated by the Android operating system thanks to the cheap tablets offer many choices. Microsoft introduced a tablet Surface in the US to compete with Android devices, but in emerging markets like India, it is difficult to compete because the price is too expensive.

"We are building the minimum hardware configuration for Windows tablet, while ensuring a good user experience. Through cost-cutting, Microsoft's new device will compete directly with Android tablet ", Amrish Goyal, Director of Sales Windows share. "We could not sell the tablet for under $ 100 but below $ 200 tablet will be launched in the middle of this year."

While Goyal refused to confirm the Microsoft cuts Windows 8.1 licensing fees for hardware partners, these recent reports indicate that the US software giant he can reduce by 70% the cost of the license. The device is priced under 250 USD would pay 15 USD copyrights Windows instead of $ 50 as before. Another move by Microsoft is issuing free trial of Windows 8.1

With the personal computer market, the array provides revenue for Microsoft, is experiencing difficulties as growth rates remain negative. It joins the hardware manufacturer is moving and has high expectations for the tablet segment. However, Microsoft have been slow to deploy the iPadand Android tablets dominate the market majority. Most Windows tablet will cost expensive, towards advanced users with prices over 450 dollars.Meanwhile Android tablets like the Nexus 7 (2013) are priced below $ 200.

According to data published by Gartner 3/2014 early May, Microsoft had sold 4 million tablets worldwide in 2013. The number of firms that help account for 2.1% market share. Meanwhile, Apple has sold 70 million Android tablets and the 121 million devices.

Vishal Tripathi analyst of Gartner said, if Microsoft implemented as orientation, the successful firm will come. "Devices running the Windows operating system users are still very attracted by the reputation built long ago. Customers are familiar with this operating system on the computer.And there is nothing better than being able to own a Windows tablet at a price equivalent tablets running Android ".

The market for business tablets are also open to Microsoft. "Windows Tablet $ 250 with hardware quality and good touch are a lot of companies looking to equip employees," Tripathi share analysts add.

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